Jeff Vilar launched Naida Communications in February 2009 with the belief and confidence that there is a niche in the business to business (B2B) sector requiring not only ad agency services but also sales and marketing strategy formulation. The Naida business model was founded on the premise that ad agencies typically focus on marketing ‘execution’ such as corporate communications, branding, media buying and design. Naida will focus on sales and marketing strategies first…execution second!
Jeff has over 23 years of experience in the Sales and Marketing arena working with such organizations as the Royal Bank of Canada, LGM Graphics and Transcontinental Printing. After 7 ½ years in Toronto as Sales Manager with Transcontinental Printing, Jeff moved back to Winnipeg to take on the Vice President of Sales and Marketing position with Globally Boundless, a marketing company. In the 6 years he was with the organization, Jeff Vilar was instrumental in transitioning the company from its roots as a ‘graphics house’ to a full-fledged marketing organization bringing on board such customers as Travel Manitoba, Manitoba Public Insurance, Ducks Unlimited Canada, Shaw Cable, Manitoba Lotteries Corporation, AIM Trimark Mutual Funds and London Life.
With dual Bachelor Degrees in Commerce and Sociology from the University of Manitoba, Jeff’s expertise is in sales & marketing consultation and ensuring that any client’s marketing communication strategy is effective, impactful, cost effective and produces a strong ROI. Jeff’s ability to lead the Discovery Sessions through the Business Matrix, Sales Process, Marketing Initiatives and Value Proposition Exercises has resulted in the effective formulation of sales and marketing strategies. He is versed in all aspects of marketing including Corporate Communications, Corporate Branding & Identity, Direct Marketing, Web Development and Advertising.
Jeff’s diligent and methodical consultative marketing approach is admired by his customers helping them fully understand and appreciate the benefits of a well-formulated sales and marketing strategy. His ‘no compromise’ attitude to superior customer service enables Jeff to provide his customers with value added propositions centered around their business, sales and marketing objectives. Jeff’s most prominent asset, however, is his relentless dedication towards the success of the customers he consults with by providing innovative and proven sales and marketing solutions.