About Naida

How we help

We integrate
sales and marketing
to grow your business.

Naida Communications is a full-service sales-oriented marketing strategist, consulting and training company dedicated to providing integrated sales and marketing solutions tailored to your business. Our only mandate is to help you and your team optimize internal processes and scale on a consistent basis. We will help you elevate your sales™ and marketing, while differentiating you from your competition.


Sales and Marketing


A salesperson can be the best at what they do, but without the right tools, they might not ever succeed. At the same time, an award-winning marketing campaign might look really nice but ultimately garners no sales. 

This is a business after all, and the success of that business depends on both sales and marketing. At Naida Communications, the strategic initiatives we put in place are those that will achieve the overall business objectives and, most importantly, scale your business.

Naida strategically aligns sales and marketing so that both divisions are working together synergistically. We constantly ask ourselves, “what sales objective are we trying to solve, and what marketing collateral can help us achieve that objective?” It’s never just about sales training or a website but how it can all come together to help a business grow.

This is the basis of our sales and marketing integration, a process we employ to keep sales and marketing accountable to each other, while keeping the business, and what it’s trying to achieve, front of mind.





In 2009, Jeff Vilar launched Naida Communications, a sales and marketing
growth consulting firm dedicated to helping businesses generate and elevate
their sales. With more than 28 years of experience in the sales and
marketing arena, Jeff has been instrumental in the growth of many
businesses involved in a variety of industries including manufacturing,
agriculture, telecommunications, technology, distribution, insurance and
financial services. His high energy facilitation and presentation style for the
Trade Accelerator Programs (TAP) across Canada  is coupled with his deep
rooted sales, marketing and export knowledge and expertise. 
Jeff’s diligent and no-compromise attitude to strategic sales and marketing
initiatives and sales process development enables him to provide his clients
with a high level of accountability. However, his most prominent asset is his
relentless dedication toward growing the companies with whom he partners.
His one goal, always, is to “Elevate your Sales”!

Ryan Alexander

General Manager

Phil Hepner

Manager – Business Development & Training

Having been a top performer in sales for over 25 years in a wide array of
industries, Phil Hepner is nothing less than a leader of business
development. Through NAIDA sales training, Phil passes along the strategy
development techniques and processes that lead him and his sales teams to
great success. Most recently having worked in sales leadership with BellMTS
Dealer Channel and Bell Canada, Phil joined NAIDA in 2021 to pass on his
knowledge and help other businesses reach their full revenue potential.


Manager – Strategic Direction & Customer Relations

From the start of each client engagement, Remy is the driver behind
strategic planning and implementation across the NAIDA team. With a focus
on customer relations, every consideration is taken through process
development with our clients, down to engagement with their end users. Her
previous experience as the Director of Operations for a Canadian cosmetic
company, and in the health and nutritional supplement sector lends
seamlessly to the NAIDA way of working sales and marketing together to
achieve one goal: scaling revenue.

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