What we do

The need for attention, interest, desire and action

Alt Text

The NEED to…

Potential customer must be aware of the product’s existence

Create and hold interest by demonstrating the product’s features, advantages and benefits

Arouse DESIRE:
Prospect must develop a desire to benefit from the product offering

Engage ACTION:
Lead the potential customer to take action and purchase


is an acronym

The NEED for ATTENTION, INTEREST, DESIRE and ACTION. The AIDA Marketing Model was presented in the early 1900’s by Elmo Lewis and describes the stages a potential customer moves through during the ‘buying’ process. These are stages that we at Naida Communications firmly believe in.

What We Do

Naida Communications provides professional SALES & MARKETING EXPERTISE without the ad agency overheads.  Whether its Traditional Media or New Media, we will engage the right expertise tailored to your specific marketing objectives.

Our complete range of services includes:

  • Brand Development
  • Corporate Communications (Brochures, Newsletters, Annual Reports)
  • Concept, Design & Layout
  • Website Design & Development
  • New Media Strategies (Internet Marketing and Social Media)
  • Media Planning & Buying
  • Marketing Strategies & Execution
  • Advertising

For more information on our services please contact us at 204.488.7733 to see how we add value to any marketing strategy.